Product need process manual

Module 1 of 10 in the Product Development Process


This product need module of the product development process focuses on the ongoing business activities that are required to identify goods or services that the business can provide to customers. These goods or services are referred to as the product throughout this product development process. This process has no real defined start point as the business MUST have a marketing oriented approach whereby the customer and their needs are placed at the very heart of the business.

This module of the product development process ensures the right product is developed.

This process manual defines how a business should identify which is the right product or service to develop. This easy to follow multi stage process gives step by step guidance on how to confirm a product or service is needed and there is a market that will purchase the product or service. The defined process provides all the necessary measurable outputs required to give the control demanded by project managers in any modern and competitive business. No real marketing experience is required to implement this idealised process.

We can adapt this defined idealised process to suit your specific business needs if required. Please see our consultancy services to obtain a quotation.

We have one day on-site training courses available to explain how to apply this product development process to your business.

With over 40 pages this manual is written in English and is supplied in a tough 4 ring binder. This great product development module is available for immediate dispatch. Please contact us if you would like to find out more.

This unique process manual is £120.00 but can be purchased on-line with a 20% discount.
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