Customer product validation & CSO manual

Module 8 of 10 in the Product Development Process


The customer product validation activities are concerned with gaining as much information as possible from individuals who act as real end users in as many representative ways as possible. The product and customer experiences are all as final production intent. The customer representatives will use and operate the product in the same way as customers would and they will report their thoughts and findings. The product launch team manages the customer product validation processes and ensures all reported problems are dealt with appropriately.

This module of the product development process ensures the product meets the expectations of the customers.

This process manual defines how a business should carry out a customer focused validation activity. This easy to follow multi stage process gives step by step guidance on how to confirm a product or service meets the needs of customers by trialling the product on internal customer representatives. The defined process provides all the necessary measurable outputs required to give the control demanded by project managers in any modern and competitive business. This idealised customer validation process cannot replace the product launch team, it gives them a robust process to follow.

We can adapt this defined idealised process to suit your specific business needs if required. Please see our consultancy services to obtain a quotation.

We have one day on-site training courses available to explain how to apply this product development process to your business.

With over 40 pages this manual is written in English and is supplied in a tough 4 ring binder. This great product development module is available for immediate dispatch. Please contact us if you would like to find out more.

This unique process manual is £120.00 but can be purchased on-line with a 20% discount.
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