of the SWOT analysis tool
weaknesses, opportunities and threats (SWOT) analysis tool forms the
heart of identifying the right products to develop. Developed from
the marketing community the SWOT analysis tool can be applied to any
goods, services and processes that are under consideration. The SWOT
analysis tool has also been successfully deployed in other business
situations where several options or solutions are being considered.
The SWOT analysis tool
analysis tool (combined with brainstorming activities and other investigative
methods) essentially lists the strengths, weaknesses, opportunities
and threats relating to an area of interest. For example a potential
new product compared to that of a competitor. The main thrust of this
tool is to turn all the identified strengths, weaknesses and threats
into opportunities. These opportunities can become business strategies
which can be prioritised and then be implemented to give a competitive
The SWOT analysis training course
training course starts with an overview of the SWOT analysis tool
and the SWOT analysis process. The training course then guides the
trainee through the step by step process of how to conduct a SWOT
analysis on goods, services and processes. Worked examples are given
of a SWOT analysis applied to goods, services and processes. This
training course is given in English and is designed to impart the
capability to perform a SWOT analysis. This SWOT analysis training
course comes complete with the SWOT analysis template. No prior knowledge
is required or assumed and no special tools are needed.
is targeted at the product design engineers, the manufacturing engineers
and the programme managers delivering new products. All our courses
are designed to be informal and are based around a series of discussions
and practical exercises.
Booking the SWOT analysis training course
analysis on-site training course can be booked on line with payment
made on-line. Alternatively contact
us to discuss your requirements.