Background of the SWOT analysis tool
weaknesses, opportunities and threats (SWOT) analysis tool forms the
heart of identifying the right products to develop. Developed from the
marketing community the SWOT analysis tool can be applied to any goods,
services and processes that are under consideration. The SWOT analysis
tool has also been successfully deployed in other business situations
where several options or solutions are being considered.
The SWOT analysis tool
analysis tool (combined with brainstorming activities and other investigative
methods) essentially lists the strengths, weaknesses, opportunities
and threats relating to an area of interest. For example a potential
new product compared to that of a competitor. The main thrust of this
tool is to turn all the identified strengths, weaknesses and threats
into opportunities. These opportunities can then be exploited to give
a competitive business advantage.
The SWOT analysis training course
training course starts with an overview of the SWOT analysis tool and
the SWOT analysis process. The training course then guides the trainee
through a step by step process of how to conduct a SWOT analysis on
goods, services and processes. Worked examples are given of a SWOT analysis
applied to goods, services and processes. This training course is given
in English and is designed to impart the capability to perform a SWOT
analysis. This SWOT analysis training course comes complete with a free
download of the SWOT analysis template. No prior knowledge is required
or assumed and no special tools are needed.
Taking the SWOT analysis training course
this great on-line SWOT analysis training course is time limited and
not usage limited. Once payment or an order has been received we will
issue a user name and a keycode that gives unlimited user access to
the training course. This user name and keycode can be used as many
times as needed and by as many individuals as needed.