of the QFD tool
Function Deployment (QFD) process is a structured approach to defining
customer requirements and needs, and then translating them into specific
plans and specifications to produce products to meet the customer
needs. The customer requirements and needs are sometimes referred
to as the "voice of the customer". This is the term used
to describe the stated and unstated customer requirements and needs.
The QFD tool
process is oriented toward involving a team of qualified and experienced
individuals representing the various functional departments of a company
that are involved in product development. This should include and
not be limited to:
tools works by analysing the stated customer needs against the product
concept in a matrix known as the "House of Quality".
It is in this matrix that the associations are made between the stated
customer needs and the product's ability to fulfill those needs. In
this way the product specification can be adapted and modified to
best meet the needs of the customer.
of Quality comprises rooms or steps to the QFD process.
1 - The Customer Requirements Room
2 - The Customer Importance Ratings Room
3 - The Customer Competitive Assessment Room
4 - The Functional Requirements Room - "Voice of the Engineer"
5 - The Direction of Improvement Room
6 - The Relationships Matrix Room
7 - The Organisational Difficulty Room
8 - The Technical Competitive Assessment Room
9 - The Target Values for Technical Descriptors Room
10 - The Correlation Matrix Room
11 - The Absolute Importance and Relative Importance Rooms
Applications of the QFD tool
tool can be used where any goods, services or processes are being
developed and is used extensively in the Automotive environment. Essentially
the QFD process should be applied in the development of any products
where, meeting the needs of the customer very well, is important.
This could be in new product concepts or if the market is very competitive
and a product advantage is needed.
The QFD training course
QFD training course starts with an overview of the QFD tool and the
QFD process. The training course then guides the trainee through a
step by step process of how to conduct the QFD process throughout
the product development cycle. Worked examples are given of an QFD
applied to product development. This training course is given in English
and is designed to impart the capability to conduct the QFD process.
This QFD training course comes complete with a free download of an
QFD template and the necessary charts. No prior knowledge is required
or assumed and no special tools are needed.
QFD training workshop is for anyone undertaking product development
activities where meeting the customer needs is important. A QFD excel
template is provided.
Taking the QFD training course
to this great on-line QFD training course is time limited and not
usage limited. Once payment has been received we will issue a user
name and a keycode that gives unlimited user access to the training
course. This user name and keycode can be used as many times as needed
and by as many individuals as needed.