Background
of SEO
Search Engine
Optimisation (SEO) is all about getting visitors to your website by
performing well in search engine results. The first point to clear away
is the use of the word "optimisation", there is no such thing. Websites
can be improved and changed, they can never be optimum. This is simply
because of how the search engines prioritise their results and decide
where your website will come in their list of results is a closely guarded
secret.
SEO is divided
into two main categories; internal SEO and external SEO. Internal SEO
are the processes to your website itself and external SEO are the activities
carried out in the broader internet and are not directly related to
your website.
Search Engines
The algorithms
used by Search Engines are frequently refined to give the users the
best results. However, there is an army of engineers constantly looking
to "reverse engineer" the algorithms used by the search engines.
One thing we know for sure is that the search engines build a vision
of your website based on the information you have on your website and
by finding links to your website from other websites. It is therefore
your responsibility to give the right information to the search engines.
Search Engine Optimisation (SEO) is a process to get your website higher
in the rankings of search engine results.
Applications of the SEO process
The SEO process
we have developed will allow you to update your website in the knowledge
that you will improve where your website appears in search engine rankings.
The process takes you through a series of simple steps to give you the
same results that a professional SEO agent could deliver at a fraction
of the cost. You'll need access to your website content through HTML
coding knowledge or a Content Management System (CMS). If you don't
have any of this this then you'll be able to work with your website
developer on the best content for your website.
Following
this process we put a brand new website to number 1 on Google in 9 calendar
days.
The SEO training course
This on-line
training course starts with an overview of SEO and the SEO process.
The training course then guides the trainee through a step by step process
of how to conduct and develop an SEO solution for your website. Worked
examples are given of SEO applied to an existing website. This training
course is given in English and is designed to impart the capability
to carry out the SEO process to a website. This on-line SEO training
course comes complete with a free SEO download of the SEO process template
and no prior knowledge is required or assumed and no special tools are
needed. Both internal SEO and external SEO activities are included in
this on-line SEO training course.
Taking the SEO training workshop
Access to
this great on-line SEO training course is time limited and not usage
limited. Once payment has been received we will issue a user name and
a keycode that gives unlimited user access to the training course. This
user name and keycode can be used as many times as needed and by as
many individuals as needed.