1.
Self
The self level contains the strategies that are
at the very foundation of any manager owned business, the business owner.
Many of these strategies also apply to the leadership team of larger
businesses as the self level contains the strategies needed by every
leadership team member. These strategies are designed to open the mind
of individuals so that they can perceive the World around them as it
really is.
Awareness
The self awareness box contains the strategies
to make people more self aware in terms of who they are and in terms
of understanding people and the World around them.
It's well documented that businesses grow to the capability of the leadership
team. Give the team more capability in terms of broader comfort zones,
broader knowledge zones and broader activity zones and the business
will automatically grow.
Planning
The planning box contains the strategies and methods
related to developing solid plans for the business and for the business
owner. The personal desires of the business owner will be funded by
the incremental money generated by the business.
Alignment
With the business owner understood as a person
from the strategies in the self awareness box and the desired direction
for the business defined we must ensure that everything is in alignment.
The strategies in the alignment box are designed to expose areas where
there are potential future problems with the growth of the business
as we proceed.
Time
The time box contains the strategies needed by
all business owners in terms of managing their time effectively. The
strategies ensure the business owner and the team are all working effectively
and efficiently.
2.
Control
The control level contains the strategies that
are essential for the leadership team to control the basics of running
a business. This allows the business owner to manage their business
on a daily, weekly, monthly and annual basis.
Financial
The financial control box contains the strategies
a business owner needs to understand the financial aspects of running
a business. The financial basics are explained as are the strategies
required to monitor and control the business and its finances.
Consistency
The consistency control box focuses on the delivery
of the goods and services offered by the business. Consistent customer
experience is at the very heart of customer retention which is key to
business success. People tend to dislike change and want to know what
to do when they buy from businesses.
Systems
and process
The systems and process box contains the strategies
a business leader can use to document the way the business is currently
operating. This gives a level of security within the team in that others
can perform the tasks too. Also, new staff training becomes quicker,
more effective and less disruptive to the organisation. In some cases
there are health and safety reasons and insurance requirements for documenting
systems.
Responsibility
With the systems of the business documented it
is then possible to formally allocate people to job roles and processes.
Who does what is very important in a business to ensure important business
critical tasks are not missed or forgotten and in some cases duplicated.
3.
Profit
The strategies at this level of the program focus
directly on generating more revenue and most importantly more profit.
Profit can be made from your existing customers as they are buying from
you, by bringing old customers back to your business and by generating
new customers.
Productisation
The strategies in the productisation box aim at
getting more profits by having the right product range available for
your customers. Productisation strategies underpin the whole of the
profit section of the program as each of the other 5 sections rely on
the correct product range being available.
Profit
Margin
The strategies in the profit margin box aim at
getting more profits from the customers as they buy from the business.
These are almost all free or very low cost strategies that are quick
to implement as they are mindset changes, basic training or basic process
changes. At the profit level these strategies should be considered first.
Sale
Value
The strategies in the sale value box aim at getting
a higher value as each sale is made as the customers buy from the business.
These are almost all free or very low cost strategies that are quick
to implement as they are mindset changes, basic training or basic process
changes. At the profit level these strategies should be considered early
on in the process.
Retention
Retention of existing customers is critical to
business success as it is harder and more expensive to get new customers
than it is to retain the existing ones. Generally customers like to
buy on service and experience rather than cost alone so improving the
customer experience is key to retention. If we get the buying experience
right then product price becomes a secondary consideration. This is
especially true in the consumer market.
Sales
The sales box of the profit level contains the
strategies used to make the sale. This includes a sales process for
business to business transactions as well as tools for higher value
consumer sales. The sales strategies focus on making it easier to buy
as well as reducing the risk of making the purchase.
Marketing
The marketing box contains all the strategies
a business needs to create marketing campaigns right from the concept
through to the implementation. This includes the post campaign analysis
and refinement principles.
4.
Leadership
The leadership level contains the strategies needed
to build a strong, powerful and winning team. Very often it is the team
that will dictate the success of the business therefore the leadership
skills of the leadership team become critical to the business. In many
cases business owners think they are good at leadership when in fact
they are missing many powerful leadership tools and not getting the
best from the people around them.
Vision
The vision box contains the strategies and processes
needed to create the vision for the business and its constituent parts.
It is essential to establish the vision for a business as it provides
direction and motivation for each team member.
Structure
The structure box contains the necessary strategies
and processes to develop a robust organisational structure into which
the team members can be placed. Structure is very important in any business
as people like to know how they fit in and how they can progress.
Recruitment
Bringing the right people into the business is
essential to ensure the integrity of the team. The recruitment box contains
the strategies and processes that will ensure people with the right
attitudes, values and skills are brought into the business.
Team
In the team strategies box there are all the strategies
and tools needed by a modern leader to get the very best out of the
individuals in the team. The methods of developing a strong supporting
team are also included.
5.
Improve it
The improve it level focuses on improving a business
that is running very well indeed. This level is very much like 6-sigma
or Kaizen which has been adapted to suit the smaller businesses. It
is common for a business owner to think they have a well run business
when in fact they do not.
Measurement
The measurement box contains the tools and techniques
needed to apply appropriate measurement systems into a business. Done
well in a people focused activity the implementation of a measurement
system can, on its own, improve the performance we are trying to measure.
Elimination
Elimination of waste in business is important
to improve efficiency. This box contains the strategies used to eliminate
waste in businesses. Very often business owners think the best way to
increase profits is through cost saving measures including operating
more effectively. While this is important, it is very often easier to
increase profits with business growth strategies.
Automation
The automation box contains the necessary strategies
to automate aspects of a business. Automation in a business can be prohibitively
expensive as it often requires either a capital outlay or commitment
to ongoing rental costs. Therefore automation is towards the end of
the program as we need to know how the business should operate before
automating aspects of it.
Review
The review box contains the processes needed to
keep the business operating effectively. With the business running as
well as it can it is vital that the business owner along with the leadership
team put in place a business review process. This will identify changes
within the business and changes external to the business.